Modernity, joy of living, comfort and Italian design. That is, in a nutshell, the heart of our communication campaign launched in China on September 2011.
Our aim was to refresh the brand image, telling about the strengths of our products and especially the values and the personality of our Brand.
Scenes of everyday life described with a joyful, modern and dynamic style. They are able to emphasize the role of the international nature of our brand and the Italian style that distinguishes the design of our products even in the local market.
Ariston brand is active in the Chinese market for over 20 years. It has consolidated its presence also through a number of specific products for the local market that have great success and attention.
The brand campaign was accompanied by several initiatives, both traditional and digital communication. We just have to see the commercial ..